You’re a creator.
Your default setting is to create.
It’s who you are, and it’s what you do.
So, what do you make?
- Software programs that make life run smoothly…
- Coffee shops that smell like Tahitian Vanilla…
- Travel experiences that make Indiana Jones look boring…
- Custom paddle boards that are almost too beautiful to use?!
No matter the medium, your goal is the same:
To surprise. To delight. And to serve.
But there’s just one question:
How do you get people to buy what you’re selling?
You may think your job is to convince as many people as possible that you have the holy grail of products.
But, thankfully, this is not the case.
Your true customers don’t need convincing; they need clear communication about what you’ve made and why it matters.
That’s it. No arm-twisting. No rug-pulling. And no jedi mind-tricks.
That’s where I come in. I help small business owners build brand voices that effectively communicate what they have to offer. I’ve affectionately dubbed this form of marketing “Being-Based Branding.”
What is “Being-Based Branding?”
Essentially, it’s marketing made simple — 1 part philosophy and 1 part practice. The philosophy, as listed above, is that your Ideal Persons don’t need convincing; they need Clear, Colorful and Candid communication on what you’re creating and why it matters. The practice? Systematizing that communication through strategic marketing channels that are right for you and YOUR business.
Click HERE to learn more.